Treasure Island Resort & Casino Secures Naming Rights to Wabasha Center
February 28, 2017
Treasure Island Center will be home to Tria Rink, Minnesota Wild practice facility
and other mixed use developments
and other mixed use developments
Red Wing, MN (Feb. 27, 2017) Treasure Island Resort & Casino announced that they have entered into a multiyear agreement with Go Wild LLC, a joint venture between Hempel Companies and the Saint Paul Port Authority, for naming and sponsorship rights of Wabasha Center, formerly Macy’s in downtown Saint Paul. The building will now be called Treasure Island Center.
"The Treasure Island Center is an exciting opportunity to be actively engaged in the revitalization of downtown Saint Paul. Saint Paul has always been an important market for Treasure Island Resort & Casino, and it is even more significant to us as a Dakota Tribe because it is within our historic territory. We have been involved with similar projects and know the impact it will have on transforming the heart of Saint Paul, bringing more people, tourists, businesses and other development to the area. This venue will also serve as the home of the Minnesota Wild practice facility. We have been a partner to the Minnesota Wild for nearly two decades and this is another example of our commitment to their organization and success," said Shelley Buck, Prairie Island Indian Community Tribal Council President.
“Treasure Island has been an important and valued partner of the Minnesota Wild from the beginning,” said Minnesota Wild Vice President of New Business Development and Assistant to the Chairman Jamie Spencer. “They share our commitment to the vitality of Saint Paul and have gone to great lengths to improve the downtown experience for our fans and neighbors alike.”
“Having Treasure Island put its name on this incredible hub is a testament to the investment happening in downtown Saint Paul,” said Saint Paul Mayor Chris Coleman. “I look forward to seeing more vibrancy and energy in this area as Treasure Island Center becomes a destination for residents and visitors alike.”
“Thanks to Treasure Island’s support of this project, we are seeing increased momentum overall. I am confident that additional sponsorship agreements will fall into place in the months to come,” said Lee Krueger, president, Saint Paul Port Authority. “It is encouraging to see the business community stand behind the work we are doing to make Treasure Island Center a reality.”
The partnership was brokered by The Brand Enhancement Group, a Saint Paul-based sports marketing and public relations firm. The Brand Enhancement Group continues to pursue additional corporate partners for facility, which, in addition to Wild practices, will also host youth hockey tournaments, adult hockey leagues, amateur hockey practices and open skates throughout the year.
About Treasure Island Resort and Casino
The Prairie Island Indian Community, a federally recognized Indian Nation, is located in southeastern Minnesota along the banks of the Mississippi River, approximately 30 miles from Saint Paul. They own and operate Treasure Island Resort & Casino, Mount Frontenac Golf Course and Dakota Station. The Prairie Island Indian Community has donated millions to a variety of civic and non-profit organizations over the years. For more information visit www.prairieisland.org.
Treasure Island Resort & Casino is the only casino resort in southern Minnesota located on the Mississippi River. Treasure Island offers guests some of the best gaming, accommodations, food service and nationally known entertainment in the casino industry. Treasure Island’s Caribbean themed facility features over 2,200 slots, 27 blackjack tables, 20 carnival games, a 6-table poker room and a 500-seat high stakes bingo hall. Casino guests can relax in Treasure Island’s luxurious 494-room hotel and enjoy The Lagoon Water Park and Wave Spa. Take in a show with national entertainers in the 3,000-seat Island Event and Convention Center. Additional guest amenities include a 137-slip marina, 95-site RV-park, a 100-passenger cruise yacht and Island Xtreme Bowl, a 24 lane bowling center, arcade and lounge.
About Hempel Companies
Over the years, the Hempel team has earned a reputation for a dynamic and fresh vision on real estate investment and development. Their approach, coupled with a proven track record of successful turnaround strategies, breathes new life into premier properties and sites in the Minneapolis-Saint Paul area. Hempel specializes in turnaround projects and new and re-use development properties with a focus on retail, office and hospitality.
About Saint Paul Port Authority
The Minnesota Legislature established the Saint Paul Port Authority in 1932 to manage commodities transportation on the Mississippi River. In 1957, the Legislature expanded the Port’s powers to redevelop inland. Today the Port Authority has 21 business centers – including four river terminals – throughout Saint Paul. Over its nearly 83-year history, the Port has redeveloped more than 2 square miles of Saint Paul into productive and prosperous jobs centers. That’s 3 1?2 times the size of downtown Saint Paul. For their part, private businesses have invested nearly $200 million in Saint Paul neighborhoods since 1995 as a result of Port Authority redevelopment projects. This current project is located in the former Macy’s Saint Paul building.
About The Brand Enhancement Group
The Brand Enhancement helps clients build, leverage and monetize their corporate brands in ways that drive business and acclaim. The Saint Paul-based company has negotiated, managed and activated sponsorship agreements on behalf of clients with organizations in the NHL, NBA, MLB and NCAA. The firm’s founders, Patrick Klinger and Maggie Romens, have over 40 years of combined sports and marketing experience.
"The Treasure Island Center is an exciting opportunity to be actively engaged in the revitalization of downtown Saint Paul. Saint Paul has always been an important market for Treasure Island Resort & Casino, and it is even more significant to us as a Dakota Tribe because it is within our historic territory. We have been involved with similar projects and know the impact it will have on transforming the heart of Saint Paul, bringing more people, tourists, businesses and other development to the area. This venue will also serve as the home of the Minnesota Wild practice facility. We have been a partner to the Minnesota Wild for nearly two decades and this is another example of our commitment to their organization and success," said Shelley Buck, Prairie Island Indian Community Tribal Council President.
“Treasure Island has been an important and valued partner of the Minnesota Wild from the beginning,” said Minnesota Wild Vice President of New Business Development and Assistant to the Chairman Jamie Spencer. “They share our commitment to the vitality of Saint Paul and have gone to great lengths to improve the downtown experience for our fans and neighbors alike.”
“Having Treasure Island put its name on this incredible hub is a testament to the investment happening in downtown Saint Paul,” said Saint Paul Mayor Chris Coleman. “I look forward to seeing more vibrancy and energy in this area as Treasure Island Center becomes a destination for residents and visitors alike.”
“Thanks to Treasure Island’s support of this project, we are seeing increased momentum overall. I am confident that additional sponsorship agreements will fall into place in the months to come,” said Lee Krueger, president, Saint Paul Port Authority. “It is encouraging to see the business community stand behind the work we are doing to make Treasure Island Center a reality.”
The partnership was brokered by The Brand Enhancement Group, a Saint Paul-based sports marketing and public relations firm. The Brand Enhancement Group continues to pursue additional corporate partners for facility, which, in addition to Wild practices, will also host youth hockey tournaments, adult hockey leagues, amateur hockey practices and open skates throughout the year.
About Treasure Island Resort and Casino
The Prairie Island Indian Community, a federally recognized Indian Nation, is located in southeastern Minnesota along the banks of the Mississippi River, approximately 30 miles from Saint Paul. They own and operate Treasure Island Resort & Casino, Mount Frontenac Golf Course and Dakota Station. The Prairie Island Indian Community has donated millions to a variety of civic and non-profit organizations over the years. For more information visit www.prairieisland.org.
Treasure Island Resort & Casino is the only casino resort in southern Minnesota located on the Mississippi River. Treasure Island offers guests some of the best gaming, accommodations, food service and nationally known entertainment in the casino industry. Treasure Island’s Caribbean themed facility features over 2,200 slots, 27 blackjack tables, 20 carnival games, a 6-table poker room and a 500-seat high stakes bingo hall. Casino guests can relax in Treasure Island’s luxurious 494-room hotel and enjoy The Lagoon Water Park and Wave Spa. Take in a show with national entertainers in the 3,000-seat Island Event and Convention Center. Additional guest amenities include a 137-slip marina, 95-site RV-park, a 100-passenger cruise yacht and Island Xtreme Bowl, a 24 lane bowling center, arcade and lounge.
About Hempel Companies
Over the years, the Hempel team has earned a reputation for a dynamic and fresh vision on real estate investment and development. Their approach, coupled with a proven track record of successful turnaround strategies, breathes new life into premier properties and sites in the Minneapolis-Saint Paul area. Hempel specializes in turnaround projects and new and re-use development properties with a focus on retail, office and hospitality.
About Saint Paul Port Authority
The Minnesota Legislature established the Saint Paul Port Authority in 1932 to manage commodities transportation on the Mississippi River. In 1957, the Legislature expanded the Port’s powers to redevelop inland. Today the Port Authority has 21 business centers – including four river terminals – throughout Saint Paul. Over its nearly 83-year history, the Port has redeveloped more than 2 square miles of Saint Paul into productive and prosperous jobs centers. That’s 3 1?2 times the size of downtown Saint Paul. For their part, private businesses have invested nearly $200 million in Saint Paul neighborhoods since 1995 as a result of Port Authority redevelopment projects. This current project is located in the former Macy’s Saint Paul building.
About The Brand Enhancement Group
The Brand Enhancement helps clients build, leverage and monetize their corporate brands in ways that drive business and acclaim. The Saint Paul-based company has negotiated, managed and activated sponsorship agreements on behalf of clients with organizations in the NHL, NBA, MLB and NCAA. The firm’s founders, Patrick Klinger and Maggie Romens, have over 40 years of combined sports and marketing experience.
Contact:
Cindy Taube, Public Relations Manager
cindy.taube@ticasino.com, (651) 385-2862
