Introducing Benike Construction - Same Company, New Look.
April 11, 2017
Same Company, New Look. Introducing Benike Construction
Rochester, MN – April 11, 2017 – Benike Construction of Rochester MN, today introduced the company’s new brand identity. The rebrand builds upon the strength of Benike’s reputation, reflects the evolution of the company as well as its vision for the future.
“We realized the visual identity of our company didn’t do justice to the quality of work we put in place as a builder. There was confusion around our official company name. Because of this, we needed a change so that our brand identity represented our advancement and current capabilities,” said Mike Benike, Executive Vice President.
The new brand identity includes changing the company name from Alvin E. Benike, Inc. to Benike Construction, updating the logo, and building upon the meaning of the phrase “BENIKE BUILT.”
Benike Construction partnered with White Space, a branding consultant in Rochester, MN to update their brand identity. “The new logo’s foundation is a cornerstone symbolizing how Benike Construction has been the cornerstone of the commercial construction industry in southeastern Minnesota for over 80 years,” said Sarah Miller, founder of White Space. “Benike is a cornerstone to its three groups it serves – customers, communities, and families – as evidenced in its mission statement.”
While the company name, tagline and logo have changed to better represent what the company is today, Benike’s business philosophy and core values remain the same. The company is steeped in history of quality project and respect for people. “We have nothing but respect and honor for previous generations who helped define what ‘Benike Built’ means,” Benike noted.
To learn more about Benike Construction’s new brand identity and the meaning of “Benike Built,” click here.
Rochester, MN – April 11, 2017 – Benike Construction of Rochester MN, today introduced the company’s new brand identity. The rebrand builds upon the strength of Benike’s reputation, reflects the evolution of the company as well as its vision for the future.
“We realized the visual identity of our company didn’t do justice to the quality of work we put in place as a builder. There was confusion around our official company name. Because of this, we needed a change so that our brand identity represented our advancement and current capabilities,” said Mike Benike, Executive Vice President.
The new brand identity includes changing the company name from Alvin E. Benike, Inc. to Benike Construction, updating the logo, and building upon the meaning of the phrase “BENIKE BUILT.”
Benike Construction partnered with White Space, a branding consultant in Rochester, MN to update their brand identity. “The new logo’s foundation is a cornerstone symbolizing how Benike Construction has been the cornerstone of the commercial construction industry in southeastern Minnesota for over 80 years,” said Sarah Miller, founder of White Space. “Benike is a cornerstone to its three groups it serves – customers, communities, and families – as evidenced in its mission statement.”
While the company name, tagline and logo have changed to better represent what the company is today, Benike’s business philosophy and core values remain the same. The company is steeped in history of quality project and respect for people. “We have nothing but respect and honor for previous generations who helped define what ‘Benike Built’ means,” Benike noted.
To learn more about Benike Construction’s new brand identity and the meaning of “Benike Built,” click here.
Contact:
Kelsey Vaszily, Marketing Manager
kelseyv@benike.com, (507) 288-6575
