Professional Development: Social Media
Name:
Professional Development: Social Media
Date:
September 19, 2013
Time:
11:00 AM - 1:00 PM CDT
Event Description:
This event is SOLD OUT! Please stay tuned for other opportunities like this one in the future.
Part 1: Engagement Marketing – How small business wins in a socially connected world!
Part 2: Supercharging Your Facebook Marketing
Engagement Marketing – How small business wins in a socially connected world!
How can you keep your customers coming back for more – telling their friends – and keeping your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with engagement marketing, building the relationships that build your success. You’ll learn how to:
It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendations, and interact with the brands they like. But too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content without a plan for turning “fans” into customers and advocates.
In this seminar, you’ll learn:
Part 1: Engagement Marketing – How small business wins in a socially connected world!
Part 2: Supercharging Your Facebook Marketing
Engagement Marketing – How small business wins in a socially connected world!
How can you keep your customers coming back for more – telling their friends – and keeping your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with engagement marketing, building the relationships that build your success. You’ll learn how to:
- Take the excellent customer experience that you deliver and leverage that into connections that enable ongoing dialog.
- Identify the right technology tools to multiply your impact, track your effectiveness and save you time and effort
- Understand how to gain and interpret both direct and indirect feedback on how your customers, prospects and raving fans are perceiving you -- *and* what they are saying to their friends & colleagues
- Create engaging content that encourages re-sharing – how to deliver content that starts and sustains discussions, and how to make sure that content is sharable (even broadcastable!)
It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendations, and interact with the brands they like. But too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content without a plan for turning “fans” into customers and advocates.
In this seminar, you’ll learn:
- Why Facebook is important to your business
- The difference between posting and marketing on Facebook
- Ten tips to drive more “likes,” more “shares,” and more business
