Non-Profit Round Table
This round table is one of several designed to create additional value for specific segments of our membership. Prospective chamber members are also invited to attend initial meetings.
The Non-Profit Round Table will meet monthly, to informally exchange ideas, best practices and to provide feedback to the Chamber on how it might better serve you and your organization.
This month we will be discussing marketing and social media strategy for non-profit organizations.
We are fortunate to be joined this week by Laurie Archbold and Shawn Fagan from Red Couch Stories.
About Red Couch Stories:
Founded in 2014 by Laurie Archbold and Shawn Fagan, Red Couch Stories is a steward of stories through words, images and design crafting compelling and effective editorial content across paid, earned and owned media. More than 25 years of editorial perspective in television and newspaper environments, corporate, agency and nonprofit arenas sets Red Couch Stories apart as experts in telling stories. Learning from time tested journalistic principles and processes; the team has a unique blend of journalism and vivid artistry with an eye for news, an ear for drama and a sharp eye for emotive visuals. Their work has earned national industry awards for films and digital storytelling campaigns including being named “ Volunteer of the Year” for PR News recognizing top leaders by practice and will receive their award on December 6 at the National Press Club in Washington, D.C. Red Couch Stories has traveled the world for major brands and Fortune 500 companies helping their brand stories come to life and is an invited member of Unified Strategies Public Relations (USPR), an international network of more than 50 independent Public Relations and Marketing Communication firms and serves as the organizations directors for digital storytelling and brand journalism.
Your Presenters:
Laurie Archbold
Founder/Writer/Producer
Encore Public Relations|Red Couch Stories
A big picture thinker, Laura has more than two decades of creating strategic plans and diving into tactical execution integrating the key disciplines of public relations, media relations, social media, marketing, crisis communication, thought leadership, coalition building and community relations. She received her degree in Mass Communications and Speech from Minnesota State Mankato and began as a reporter and anchor with CBS affiliate KEYC-TV in Mankato. Her career spans more than five years working in the not for profit worlds that includes the TwinWest Chamber of Commerce and the Saint Paul Downtown Council before heading to corporate and agency worlds including the law firm of Briggs and Morgan and one of Minnesota’s top 25 PR firms, CEL Public Relations. She’s also been on staff in Public Affairs at Mayo Clinic working with internal and enterprise communication. In 2015, Laura celebrated ten years as founder and principal of Encore Public Relations and represents the Minnesota market for United Strategies Public Relations (USPR).
Shawn Fagan
Founder/Shooter/Producer
Fagan Studios|Red Couch Stories
A graduate of South Dakota State University with a degree in Journalism and emphasis in photojournalism, Shawn worked for newspapers and magazines in South Dakota, Utah and Iowa as a photographer before standing on the edge of that proverbial cliff. Shawn took the entrepreneur leap 13 years a go, when he and his wife Michelle moved to Rochester where they started their own company, Fagan Studios, specializing in portrait and commercial photography from their building in downtown Rochester. Shawn brings his masterful eye of light and composition to create beautifully composed films.
